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Retail Management:A Strategic Approach 13e by Barry Berman INTERNATIONAL EDITION - Picture 1 of 1
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Retail Management:A Strategic Approach 13e by Barry Berman INTERNATIONAL EDITION

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Series
Management
Subject Area
Business Informatics
Educational Level
Adult & Further Education
Features
PAPERBACK, International Edition
Level
Advanced, Business
Subject
Management
ISBN
9780133796841

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133796841
ISBN-13
9780133796841
eBay Product ID (ePID)
234910500

Product Key Features

Number of Pages
592 Pages
Language
English
Publication Name
Retail Management : a Strategic Approach
Publication Year
2017
Subject
Industries / Retailing
Type
Textbook
Author
Patrali Chatterjee, Joel Evans, Barry Berman
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
52 Oz
Item Length
11.2 in
Item Width
8.8 in

Additional Product Features

Edition Number
13
Intended Audience
College Audience
LCCN
2017-288725
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/7
Table Of Content
Brief Contents An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Identifying and Understanding Consumers Information Gathering and Processing in Retailing Trading-Area Analysis Site Selection Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Establishing and Maintaining a Retail Image Promotional Strategy Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing
Synopsis
For courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry., For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.
LC Classification Number
HF5429.B45 2017

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