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Visual Merchandising: Window and In-Store Displays for Retail By Tony Morgan

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Visual Merchandising: Window and Indoor Displays for Retail: Win
ISBN
9781856695398
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Publication Name
Visual Merchandising: Window and Indoor Displays for Retail
Item Height
280mm
Author
Tony Morgan
Publisher
Laurence King Publishing
Item Width
215mm
Subject
Advertising, Business
Item Weight
1060g
Number of Pages
208 Pages

About this product

Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.

Product Identifiers

Publisher
Laurence King Publishing
ISBN-13
9781856695398
eBay Product ID (ePID)
88437691

Product Key Features

Author
Tony Morgan
Publication Name
Visual Merchandising: Window and Indoor Displays for Retail
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2008
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
280mm
Item Width
215mm
Item Weight
1060g

Additional Product Features

Title_Author
Tony Morgan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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