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Marketing: The Core 8th Edition Loose Leaf Textbook Kerin Roger A.
US $19.99
ApproximatelyRM 84.42
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Condition:
“Pre-owned with minimal signs of wear and will be shipped secured in a binder from a smoke-free, ”... Read moreabout condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free local pickup from Peoria, Arizona, United States.
Shipping:
US $8.99 (approx RM 37.96) USPS Ground Advantage®.
Located in: Peoria, Arizona, United States
Delivery:
Estimated between Thu, 16 Oct and Sat, 18 Oct to 94104
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No returns accepted.
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eBay item number:286854011058
Item specifics
- Condition
- Like New
- Seller Notes
- ISBN
- 9781260088861
- MPN
- NA
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260088863
ISBN-13
9781260088861
eBay Product ID (ePID)
6038865755
Product Key Features
Number of Pages
624 Pages
Publication Name
Looseleaf for Marketing: the Core
Language
English
Subject
Marketing / General
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
37.8 Oz
Item Length
10.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2018-048487
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.8
Grade To
College Graduate Student
Table Of Content
Part 1: Initiating the Marketing Process 1 Creating Customer Relationships and Value through Marketing 2 Developing Successful Organizational and Marketing Strategies Appendix A Building an Effective Marketing Plan 3 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2: Understanding Buyers and Markets 4 Understanding Consumer Behavior 5 Understanding Organizations as Customers 6 Understanding and Reaching Global Consumers and Markets Part 3: Targeting Marketing Opportunities 7 Marketing Research: From Customer Insights to Actions 8 Market Segmentation, Targeting, and Positioning Part 4: Satisfying Marketing Opportunities 9 Developing New Products and Services 10 Managing Successful Products, Services, and Brands 11 Pricing Products and Services 12 Managing Marketing Channels and Supply Chains 13 Retailing and Wholesaling 14 Implementing Interactive and Multichannel Marketing 15 Integrated Marketing Communications and Direct Marketing 16 Advertising, Sales Promotion, and Public Relations 17 Using Social Media and Mobile Marketing to Connect with Consumers 18 Personal Selling and Sales Management Appendix B Planning a Career in Marketing
Synopsis
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect(R), a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results., Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
LC Classification Number
HF5415.K452 2020
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- e***a (143)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was exactly as described and in excellent condition. Carefully packaged, it arrived quickly. Outstanding seller—highly recommend!
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Seller feedback (320)
- h***h (22)- Feedback left by buyer.Past 6 monthsVerified purchaseWow! This seller double boxed my vase for shipping! EXCELLENT! Given the great packaging, the shipping was a great value! The item was in great shape and as described! It was an awesome value! This seller cares about getting the items to the purchaser in a timely way and in one piece. I highly recommend!Benaya Dress Ceramic Vase Art Deco Floral Lee 2006 12” (#286409839459)
- c***e (839)- Feedback left by buyer.Past 6 monthsVerified purchaseGorgeous tie, in fabulous condition as described. Securely packed for safe and quick shipping. Terrific value for an amazing brand! Truly lovely experience with a stellar seller! Highly recommend 🌟🤩🌟🤩🌟🤩🌟🤩🌟🤩🌟🤩🌟🤩🌟🤩🌟🤩🌟
- e***a (143)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was exactly as described and in excellent condition. Carefully packaged, it arrived quickly. Outstanding seller—highly recommend!