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Social Media for Strategic Communication, Freberg, Karen Has WATER DAMAGE

US $19.99
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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Artist
Freberg, Karen June
Brand
N/A
EAN
9781506387109
ISBN
1506387101
Book Title
Social Media for Strategic Communication: Creative Strategies ...
Release Title
Social Media for Strategic Communication: Creative Strategies ...
Colour
N/A

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1506387101
ISBN-13
9781506387109
eBay Product ID (ePID)
243311429

Product Key Features

Number of Pages
336 Pages
Publication Name
Social Media for Strategic Communication : Creative Strategies and Research-Based Applications
Language
English
Publication Year
2018
Subject
Business Communication / General, Web / Social Media, General, Journalism
Type
Textbook
Subject Area
Computers, Language Arts & Disciplines, Psychology, Business & Economics
Author
Karen Freberg
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
20.9 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2018-006404
Dewey Edition
23
Reviews
This is a detailed exploration of not only how social media practitioners carry out their duties effectively and with great care, but why they are and why they should., At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world., The title helps students move ahead from their own often limited use of social media, integrates well with our program, and connects many of the finer details of PR practice to undergrad and graduate backgrounds.
Illustrated
Yes
Dewey Decimal
302.23/1
Synopsis
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace., Recipient of the 2020 PRIDE Award for Outstanding Textbook from the PR Division of the National Communication AssociationSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication--from PR, advertising, and marketing, to non-profit advocacy--gives students a broad base of knowledge that will serve them wherever their careers may lead., Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication--from PR, advertising, and marketing, to non-profit advocacy--gives you a broad base of knowledge that will serve you wherever your career may lead.
LC Classification Number
HM742.F739 2019

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