Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them
US $14.95
ApproximatelyRM 63.05
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $5.45 (approx RM 22.98) Economy Shipping.
Located in: North Las Vegas, Nevada, United States
Delivery:
Estimated between Sat, 26 Jul and Wed, 30 Jul to 91768
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:285517791177
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Artist
- Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
- ISBN
- 9781591840800
About this product
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591840805
ISBN-13
9781591840800
eBay Product ID (ePID)
43439055
Product Key Features
Book Title
Trading Up : Why Consumers Want New Luxury Goods and How Companies Create Them
Number of Pages
320 Pages
Language
English
Publication Year
2004
Topic
Marketing / General, Sociology / General, Economics / General
Features
Revised
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
18.6 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-057392
Dewey Edition
22
Reviews
Incredibly smart and illuminating... Packed with insights into how shoppers think and behave. (David Brooks, author of Bobos in Paradise )
Grade From
Twelfth Grade
Dewey Decimal
339.4/7/0973
Table Of Content
Content Preface by Leslie Wexner vii Introduction to 2005 Edition xiii 1 Trading Up to New Luxury: An Overview 1 2 The Spenders and Their Needs: Sociodemographics, Emotional Drivers 15 3 The Creators and Their Goods: Definitions, Forces, Practices 52 4 Inside the New American Home: Retailers, Appliance Innovators 87 5 Eating As an Emotional Experience: Panera, The Cheesecake Factory, Trader Joe’s 105 6 Awakening the American Palate to Wine: Kendall-Jackson 128 7 The World Is a Sexy Place: Victoria’s Secret 152 8 The Old World in New Luxury Bottles: Belvedere, Boston Beer 168 9 Demonstrably Superior and Pleasingly Different: Callaway 187 10 Only the Best for Members of the Family: American Girl, Pet Food 204 11 A Cautionary Tale of an Old Luxury Brand: Cadillac 218 12 The Opportunity: Growth Areas, a Work Plan 236 13 A Call to Action 272 About Our Sources 276 Acknowledgments 285 Index 291
Edition Description
Revised edition
Synopsis
First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up., Rowan is the sole survivor when his entire family is struck down by the plague. Alone and grief-stricken, Rowan ekes out a living by playing music on his button box in the small towns and villages of Prosper. He lives and travels in his family's old caravan, half starved and in despair. One day, he finds he has competition: a young man playing a violin. Rather than make an adversary, Rowan suggests they travel and play together, but he regrets his offer when he finds out that Samik is from the Tarzine Lands, beyond the volcanoes, and is being pursued by a vengeful warlord. And that's not all. Samik also claims to have the Sight--and what he sees (and hears) is Rowan's dead sister, Ettie. As they travel from town to town, they form an uneasy alliance, which gradually evolves into a friendship that will be tested to its limits when Samik is captured. Ebooks available from the following retailers:
LC Classification Number
HB841.S55 2003
Item description from the seller
Popular categories from this store
Seller feedback (2,850)
- b***b (1)- Feedback left by buyer.Past monthVerified purchaseSeller was understanding about a mistaken order and return. Very appreciated.
- p***s (565)- Feedback left by buyer.Past monthVerified purchaseExcellent quality. Condition is even better than described.
- a***d (177)- Feedback left by buyer.Past monthVerified purchaseGreat, Thank you!
More to explore :
- Consumer Reports News Magazines,
- Consumer Reports News Monthly Magazines,
- Consumer Reports News Magazines in English,
- News Consumer Reports 2000-Now Magazines,
- Consumer Reports 1980-1999 News Magazines,
- Consumer Reports Magazines,
- Consumer Reports Subscriptionless Magazines,
- Hardcover Nonfiction I Wonder Why Fiction & Nonfiction Books,
- Consumer Reports Annual Magazines,
- Luxury Edition Antiquarian & Collectible Books