Back to eBay Home
|Listed in category:
This item is out of stock.

Picture 1 of 3

Picture 1 of 3
Picture 2 of 3
Picture 3 of 3
Have one to sell?
Sell it yourself

Marketing Warfare: 20th Anniversary Edition by Al Ries and Jack Trout

TextbooksXpress
(3801)
Seller's other items
Contact seller
US $33.43
ApproximatelyRM 141.43
Condition:
Brand New
Out of Stock2 sold
Shipping:
US $3.99 (approx RM 16.88) Economy Shipping.
Located in: Avenel, NJ, United States
Delivery:
Estimated between Tue, 26 Aug and Wed, 3 Sep to 94104
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)

Shop with confidence

Top Rated Plus
Trusted seller, fast shipping, and easy returns. Learn more- Top Rated Plus - opens in a new window or tab
Seller assumes all responsibility for this listing.
eBay item number:285422671683
Last updated on Aug 04, 2025 18:35:48 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Binding
SOFTCOVER
International ISBN
9781259029004
Contents
SAME as in US edition
Packing
Shrinkwrapped- Box Packed
Product Type
INTERNATIONAL EDITION
If Order Expedited Shipping
DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
ISBN
9780071460828

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071460829
ISBN-13
9780071460828
eBay Product ID (ePID)
46921931

Product Key Features

Edition
2
Book Title
Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
Number of Pages
240 Pages
Language
English
Topic
Training, Marketing / General
Publication Year
2005
Illustrator
Yes
Genre
Business & Economics
Author
Al Ries, Jack Trout
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
19 Oz
Item Length
8.3 in
Item Width
7.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-054322
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition,Annual,Annotated edition
Synopsis
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: * A fresh perspective on why waging marketing warfare is even more important today than 20 years ago * In-depth analyses of some of the biggest marketing successes and failures of the last two decades * Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed * Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules., The book that changed marketing forever is now updated for the new millennium In 1986, "Marketing Warfare" propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads., The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads. ", This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades., Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.
LC Classification Number
HF5415.R544 2006

Item description from the seller

About this seller

TextbooksXpress

98.7% positive feedback•32K items sold

Joined Oct 2014
We are independent online bookstore, we provide you the best offer in the books of your preference, a great book can change your life.
Visit storeContact

Detailed Seller Ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
4.9
Shipping speed
4.9
Communication
4.9

Seller feedback (4,167)

All ratings
Positive
Neutral
Negative
See all feedback

More to explore :