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Key Account Management erfolgreich planen und umsetzen - 9783834942784

BOOKS etc.
  • (478718)
GBP 62.74
ApproximatelyRM 352.05
Condition:
Brand New
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Located in: Aldershot, United Kingdom
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eBay item number:285327492919
Last updated on Sep 11, 2024 15:49:13 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Key Account Management erfolgreich planen und umsetzen
ISBN
9783834942784
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
German
Publication Name
Key Account Management Erfolgreich Planen Und Umsetzen: Mehrwert-Konzepte Fur Ihre Top-Kunden
Item Height
244 mm
Author
Hartmut H Biesel
Publisher
Springer Gabler
Item Width
170 mm
Subject
Management, Marketing
Item Weight
590 g
Number of Pages
358 Pages

About this product

Product Information

Erwirtschaften auch Sie 80 Prozent Ihres Umsatzes mit 20 Prozent Ihrer Kunden? Dann kommen Sie am Thema Key Account Management nicht mehr vorbei. Fur die Betreuung von Top-Kunden gibt es jedoch kein Patentrezept. Nur individuelle, auf das jeweilige Unternehmen zugeschnittene Konzepte bringen langfristig mehr Erfolg. Hartmut H. Biesel zeigt anschaulich, wie dazu Unternehmenskultur, Vertriebsstrategie und Umsetzungstools miteinander verzahnt werden mussen. Sie erfahren, wie Sie Key Account Management in Ihrer Organisation einfuhren und Gewinn bringend umsetzen, mit Hilfe welcher Kriterien Sie die wertigen Kunden bestimmen, wie Sie einen entscheidenden Mehrwert fur Ihre Schlusselkunden schaffen und wie Ihr Key Account Management die Aufgaben des Alltagsgeschafts erfolgreich bewaltigt. Ein systematischer und zugleich anregender Leitfaden mit wichtigen Analysetools zur Markt- und Kundenbewertung, Checklisten, Praxisbeispielen und Umsetzungshilfen. Unverzichtbar fur alle, die Key Account Management einfuhren oder optimieren wollen! Neu: In die 3. Auflage sind die Empfehlungen der European Foundation for Key Account Management (EFKAM), einem Gremium aus Wissenschaftlern, Beratungsspezialisten und Praktikern aus der Wirtschaft, eingeflossen.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783834942784
eBay Product ID (ePID)
176646924

Product Key Features

Author
Hartmut H Biesel
Publication Name
Key Account Management Erfolgreich Planen Und Umsetzen: Mehrwert-Konzepte Fur Ihre Top-Kunden
Format
Hardcover
Language
German
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
358 Pages

Dimensions

Item Height
244 mm
Item Width
170 mm
Item Weight
590 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Hartmut H Biesel

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 976952259
BOOKS etc.

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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