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Top-down- und Bottom-up-Ansa tze im Innovationsman agement - 9783658068400
GBP 45.86
ApproximatelyRM 254.68
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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eBay item number:285318713321
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Top-down- und Bottom-up-Ansatze im Innovationsmanagement
- ISBN
- 9783658068400
- Publication Name
- Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
- Publisher
- Springer Gabler
- Subject
- Management, Marketing
- Publication Year
- 2014
- Series
- Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Item Height
- 210 mm
- Item Weight
- 390 g
- Item Width
- 148 mm
- Number of Pages
- 270 Pages
About this product
Product Information
Florian Totzauer beleuchtet die Entwicklung von Innovationen aus Top-down- bzw. Bottom-up-Perspektive. Er untersucht, wie Topmanager uber ihr eigenes Innovationsverhalten besonders neuartige Innovationen top-down foerdern koennen und welche individuellen Eigenschaften hierbei relevant sind. Daruber hinaus identifiziert er die funktionsubergreifende Zusammenarbeit als Innovationstreiber und analysiert, wie ein innovationsorientiertes Personalmanagement eingesetzt werden kann, um Barrieren der Zusammenarbeit an zentralen Schnittstellen wie zwischen Forschung & Entwicklung und Marketing zu uberwinden und Innovationen bottom-up zu generieren. In zwei empirischen Studien werden die spezifischen Erfolgsfaktoren und Wirkungszusammenhange der behandelten Top-down- und Bottom-up-Ansatze im Innovationsmanagement verdeutlicht.
Product Identifiers
Publisher
Springer Gabler
ISBN-13
9783658068400
eBay Product ID (ePID)
226089400
Product Key Features
Number of Pages
270 Pages
Language
German
Publication Name
Top-Down- Und Bottom-Up-Ansatze Im Innovationsmanagement: Managerverhalten Und Funktionsubergreifende Zusammenarbeit ALS Innovationstreiber
Publication Year
2014
Subject
Management, Marketing
Type
Textbook
Series
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
390 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
Seller feedback (531,912)
- o***i (91)- Feedback left by buyer.Past monthVerified purchasePerfect. Item as described. Thank you.
- y***1 (848)- Feedback left by buyer.Past monthVerified purchaseItem as described and quick delivery A++++
- u***a (773)- Feedback left by buyer.Past monthVerified purchaseGood book. Only one I've found on this subject.
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