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Designing Luxury Brands - 9783030100759
GBP 43.91
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Designing Luxury Brands
- ISBN
- 9783030100759
- Publication Name
- Designing Luxury Brands: the Science of Pleasing Customers' Senses
- Publisher
- Springer Nature Switzerland A&G
- Subject
- Anthropology, Biology, Advertising, Marketing, Business
- Publication Year
- 2019
- Series
- Management for Professionals
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 302 g
- Item Width
- 155 mm
- Number of Pages
- 170 Pages
About this product
Product Information
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test (R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Product Identifiers
Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030100759
eBay Product ID (ePID)
10046725253
Product Key Features
Number of Pages
170 Pages
Language
English
Publication Name
Designing Luxury Brands: the Science of Pleasing Customers' Senses
Publication Year
2019
Subject
Anthropology, Biology, Advertising, Marketing, Business
Type
Textbook
Series
Management for Professionals
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
302 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
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