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MARKETING FINANCIAL SERVICES by Mary Ann Pezzullo (American Bankers Association)

Condition:
Like New
1ST PRINTING - Illustrated - Like New Condition - Paperback - Item Pictured is the One You WILL ... Read moreabout condition
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eBay item number:284596311281
Last updated on Jul 28, 2023 02:40:56 MYTView all revisionsView all revisions

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“1ST PRINTING - Illustrated - Like New Condition - Paperback - Item Pictured is the One You WILL ...
Country/Region of Manufacture
United States
Custom Bundle
No
Subject Area
Marketing, Business, Sales, Banks, Business Informatics
Series
American Bankers Association
Ex Libris
No
Narrative Type
Non-Fiction
Educational Level
Adult & Further Education, Vocational School
Personalize
No
Inscribed
No
Vintage
No
Features
1st Printing, Illustrated
Signed
No
Subject
Banking, Banks, American Bankers Association, Marketing & Sales, Product Development, Sales & Sales Management, Business, Marketing
Personalized
No
Level
Intermediate, Proficiency, Business
ISBN
9780899820620
EAN
9780899820620
Publication Year
1978
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Financial Services
Author
Mary Ann Pezzullo
Item Length
11in
Publisher
American Bankers Association
Item Width
8.7in
Item Weight
42.3 Oz
Number of Pages
415 Pages

About this product

Product Information

This university-level textbook covers the basics of marketing, presented from the point of view of financial institutions. It explains areas such as the strategic marketing process, developing a situation analysis, why and how to do market research, product strategy and new product development, pricing strategy, the difference between public relations and marketing, and more. It is illustrated with photographs of advertisements to emphasize certain marketing concepts.

Product Identifiers

Publisher
American Bankers Association
ISBN-10
089982062x
ISBN-13
9780899820620
eBay Product ID (ePID)
8038832238

Product Key Features

Author
Mary Ann Pezzullo
Publication Name
Marketing Financial Services
Format
Hardcover
Language
English
Publication Year
1978
Type
Textbook
Number of Pages
415 Pages

Dimensions

Item Length
11in
Item Width
8.7in
Item Weight
42.3 Oz

Additional Product Features

Copyright Date
1998
Target Audience
College Audience
Topic
Marketing / General, Banks & Banking
Dewey Decimal
332.1/068/8
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

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Detailed Seller Ratings

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Seller feedback (1,282)

2***5- Feedback left by buyer.
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Fast shipping. Great seller. Thank you!!
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fun read, philosophical. thanks.
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Great seller. Highly recommended.