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Marketing Planning for Services (CIM Professional Development), Payne, Adrian, U
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Located in: GL5 2TH, United Kingdom
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eBay item number:276461083773
Item specifics
- Condition
- EAN
- 9780750630221
- ISBN
- 0750630221
- Book Title
- Marketing Planning for Services (CIM Professional Development)
- Publication Year
- 1996
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Planning for Services
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 567g
- Number of Pages
- 376 Pages
About this product
Product Information
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750630221
eBay Product ID (ePID)
87901741
Product Key Features
Publication Name
Marketing Planning for Services
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1996
Type
Textbook
Number of Pages
376 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
567g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 242692990
Seller assumes all responsibility for this listing.
eBay item number:276461083773
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Item location:
GL5 2TH, United Kingdom
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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| GBP 5.19 (approx RM 31.15) | United States | Economy Postage (Economy Int'l Postage) |
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| Will usually post within 3 business days of receiving cleared payment. |
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Seller feedback (841,968)
a***l (417)- Feedback left by buyer.
Past month
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As discribed, thank you
b***l (271)- Feedback left by buyer.
Past month
Verified purchase
Great book
_***w (242)- Feedback left by buyer.
Past month
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Thanks a lot
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