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Principles and Practice of Marketing, Jobber, David, Used; Acceptable Book
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Located in: GL1 5SQ, United Kingdom
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eBay item number:276447228356
Item specifics
- Condition
- EAN
- 9780077107086
- ISBN
- 007710708X
- Book Title
- Principles and Practice of Marketing
- Publication Year
- 2003
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles and Practice of Marketing
- Item Height
- 259mm
- Publisher
- Mcgraw-Hill Education-Europe
- Item Width
- 196mm
- Subject
- Management
- Item Weight
- 1769g
- Number of Pages
- 976 Pages
About this product
Product Information
This is a text for undergraduate or MBA-level marketing students. The fourth edition contains a new chapter on branding and corporate identity management, reflecting the way in which global companies increasingly sell ideas and concepts to create a brand. The chapter on market research has been developed and revised, presenting new practices and techniques, and the book also has new cases on e-marketing, as well as marketing in action vignettes.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780077107086
eBay Product ID (ePID)
96684957
Product Key Features
Publication Name
Principles and Practice of Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
976 Pages
Dimensions
Item Height
259mm
Item Width
196mm
Item Weight
1769g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 242692990
Seller assumes all responsibility for this listing.
eBay item number:276447228356
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