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Abu Bakar Abdul Customers Switching Intentions Behavior (Paperback) (UK IMPORT)
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Located in: GU14 0GT, United Kingdom
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eBay item number:276440893351
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket
- Publication Name
- Customers Switching Intentions Behavior in Retail Hypermarket Kin
- Title
- Customers Switching Intentions Behavior in Retail Hypermarket Kin
- Subtitle
- Customers Switching Intentions Behavior in Retail Hypermarket
- Format
- Trade Paperback
- ISBN-10
- 1543752020
- EAN
- 9781543752021
- ISBN
- 9781543752021
- Publisher
- Partridge Publishing
- Genre
- Business & Economics
- Release Date
- 27/06/2019
- Release Year
- 2019
- Item Height
- 203mm
- Item Length
- 127mm
- Item Width
- 21mm
- Item Weight
- 399g
- Type
- Brands & Corporate Identity
- Language
- English
- Publication Year
- 2019
- Topic
- Marketing / General
- Number of Pages
- 368 Pages
About this product
Product Information
Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.
Product Identifiers
Publisher
Partridge Publishing
ISBN-10
1543752020
ISBN-13
9781543752021
eBay Product ID (ePID)
23038385847
Product Key Features
Book Title
Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2019
Genre
Business & Economics
Number of Pages
368 Pages
Additional Product Features
Copyright Date
2019
Target Audience
Trade
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:276440893351
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Item location:
GU14 0GT, United Kingdom
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Seller feedback (184,064)
a***p (628)- Feedback left by buyer.
Past month
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Came in a little bent.... with a one inch splitseem on top ... a bit disapointing for a 71,31 $Canadian record. i'm gonna give it a try on the turntable as I dont return items I buy.
1***a (42)- Feedback left by buyer.
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Good seller.
a***i (123)- Feedback left by buyer.
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Quick shipping, thank you!