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Public Relations Writing : Strategies and Structures by Doug Newsom and Jim Hayn
US $74.99
ApproximatelyRM 315.86
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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US $6.99 (approx RM 29.44) USPS Media MailTM.
Located in: Omaha, Nebraska, United States
Delivery:
Estimated between Thu, 21 Aug and Wed, 27 Aug to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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Seller assumes all responsibility for this listing.
eBay item number:274312182956
Item specifics
- Condition
- Weight
- 0.7 lbs
- Product Group
- Book
- IsTextBook
- No
- Binding
- Paperback
- ISBN
- 9781305500006
About this product
Product Identifiers
Publisher
Wadsworth
ISBN-10
1305500008
ISBN-13
9781305500006
eBay Product ID (ePID)
219584811
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Public Relations Writing : Strategies and Structures
Publication Year
2016
Subject
Business Communication / General, Public Relations, Industries / Media & Communications, General, Business Writing
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
9 in
Item Weight
21.7 Oz
Item Length
0.6 in
Item Width
7.2 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
LCCN
2015-947424
Dewey Edition
23
Dewey Decimal
659.2
Edition Description
Revised edition
Table Of Content
Preface.Part I: PR WRITING: ROLE & RESPONSIBILITY.1. Public Relations and the Writer.2. Ethical and Legal Responsibilities of the PR Writer.Part II: WRITING PRINCIPLES.3. Writing to Clarify and Simplify the Complex.4. Grammar, Spelling and Punctuation.Part III: PREPARING TO WRITE.5. Social Media.6. Research for the Public Relations Writer.7. Writing to Persuade.Part IV: WRITING FOR SELECT AUDIENCES.8. Media Kits, Media Pitches, Backgrounders and Columns.9. Writing for Public Media.10. Email, Memos, Letters, Proposals and Reports.11. Newsletters.12. Magazines & Brochures.13. Speeches, Presentations and Other Orally Delivered Messages.Part V: WRITING IN TURBULENT TIMES.14. Crisis Communication.
Synopsis
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
LC Classification Number
HM1221
Item description from the seller
Seller feedback (1,991)
- o***a (1453)- Feedback left by buyer.Past monthVerified purchaseSuper fast shipping, packaged well, as described, great value...I definitely recommend this awesome seller! THANK YOU!
- e***. (2)- Feedback left by buyer.Past monthVerified purchaseClub was in great shape, my only complaint was i ordered the "senior flex" shaft and the club came with the "regular" flex. Not a deal breaker, but that would of made it 100%.
- e***i (227)- Feedback left by buyer.Past monthVerified purchaseGreat Seller! Fast shipping! A+++
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Seller feedback (1,991)
- o***a (1453)- Feedback left by buyer.Past monthVerified purchaseSuper fast shipping, packaged well, as described, great value...I definitely recommend this awesome seller! THANK YOU!
- e***. (2)- Feedback left by buyer.Past monthVerified purchaseClub was in great shape, my only complaint was i ordered the "senior flex" shaft and the club came with the "regular" flex. Not a deal breaker, but that would of made it 100%.
- e***i (227)- Feedback left by buyer.Past monthVerified purchaseGreat Seller! Fast shipping! A+++