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UX Strategy: How to Devise Innovative Digital Products that People Want
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781449372866
About this product
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449372864
ISBN-13
9781449372866
eBay Product ID (ePID)
208634565
Product Key Features
Number of Pages
310 Pages
Language
English
Publication Name
Ux Strategy : How to Devise Innovative Digital Products That People Want
Publication Year
2015
Subject
Internet / General, User Interfaces, E-Commerce / Internet Marketing, Social Aspects / Human-Computer Interaction
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
15.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2015-510041
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
005.437
Table Of Content
Foreword;Preface; Who Should Read This Book?; Why I Wrote This Book; How This Book Is Organized; What Is the UX Strategy Toolkit?; Comments and Questions; Safari® Books Onli≠Acknowledgements;Chapter 1: What Is UX Strategy?; 1.1 Misinterpretations About UX Strategy; 1.2 So What the Hell Is UX Strategy?; 1.3 Why a UX Strategy Is Crucial;Chapter 2: The Four Tenets of UX Strategy; 2.1 How I Discovered My UX Strategy Framework; 2.2 Tenet 1: Business Strategy; 2.3 Tenet 2: Value Innovation; 2.4 Tenet 3: Validated User Research; 2.5 Tenet 4: Killer UX Design; 2.6 Re∩Chapter 3: Validating the Value Proposition; 3.1 The Blockbuster Value Proposition; 3.2 What Is a Value Proposition?; 3.3 Re∩Chapter 4: Conducting Competitive Research; 4.1 Learning Lessons, the Hard Way; 4.2 Using the Competitive Analysis Matrix Tool; 4.3 Understanding the Meaning of Competition; 4.4 Re∩Chapter 5: Conducting Competitive Analysis; 5.1 The Blockbuster Value Proposition, Part 2; 5.2 What Is an Analysis?; 5.3 Re∩Chapter 6: Storyboarding Value Innovation; 6.1 Timing Really Is Everything; 6.2 Techniques for Value Innovation Discovery; 6.3 Business Models and Value Innovation; 6.4 Re∩Chapter 7: Creating Prototypes for Experiments; 7.1 Giving It Your Best Shot; 7.2 How I Became an Experiment Addict; 7.3 Testing Product/Market Fit by Using Prototypes; 7.4 Re∩Chapter 8: Conducting Guerrilla User Research; 8.1 Guerrilla User Research: Operation Silver Lake Café; 8.2 User Research versus Guerrilla User Research; 8.3 Re∩Chapter 9: Designing for Conversion; 9.1 Seeding Growth Hackers; 9.2 Using the Funnel Matrix Tool; 9.3 Conducting Suspect Stage Experiments with Landing Pages; 9.4 Re∩Chapter 10: Strategists in the Wild; 10.1 Holly North; 10.2 Peter Merholz; 10.3 Milana Sobol; 10.4 Geoff Katz;Chapter 11: Dénouement;About the Auth∨Colophon;
Synopsis
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
LC Classification Number
QA76.9.H85
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