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Introduction to E-Commerce (Hardcover Book)

XAX
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US $8.00
ApproximatelyRM 33.89
Condition:
Good
“This book looks really good inside and out with very little minimal damage to the outside cover on ”... Read moreabout condition
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eBay item number:265046912170
Last updated on Jan 11, 2023 02:29:50 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“This book looks really good inside and out with very little minimal damage to the outside cover on ...
Book Title
Introduction to E-Commerce
Narrative Type
Nonfiction
Genre
E-commerce
Subject
Ecommerce
ISBN
9780072553475

About this product

Product Identifiers

Publisher
McGraw-Hill School Education Group
ISBN-10
0072553472
ISBN-13
9780072553475
eBay Product ID (ePID)
2495141

Product Key Features

Number of Pages
544 Pages
Publication Name
Introduction to E-Commerce
Language
English
Subject
E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2003
Features
Revised
Type
Textbook
Author
Bernard J. Jaworski, Jeffrey F. Rayport
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
2.6 Oz
Item Length
10.3 in
Item Width
8.3 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2003-044184
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/4
Edition Description
Revised edition
Table Of Content
1 A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web 2 Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms 3 Framing Market Opportunity 4 Business Models 5 Customer Interface 6 Market Communications and Branding 7 Strategy Implementation 8 Metrics Part III: Technology Infrastructure 9 Website Development Process 10 Website Architecture Part IV: Capital Infrastructure 11 Human and Financial Capital Part V: Media Infrastructure 12 Media Convergence Part VI: Public Policy and Structure 13 Public Policy: Regulation
Synopsis
Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the core discipline prefer this book over technology-oriented e-commerce books. e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
LC Classification Number
HF5548.32.R393 2004

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XAX

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