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Barron's Business Dictionaries: Dictionary of Marketing Terms by Betsy-Ann Toff…

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Last updated on Apr 08, 2025 22:50:12 MYTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Subject
Business & Economics
ISBN
9780764112140

About this product

Product Identifiers

Publisher
BES Publishing
ISBN-10
0764112147
ISBN-13
9780764112140
eBay Product ID (ePID)
1632367

Product Key Features

Edition
3
Book Title
Dictionary of Marketing Terms
Number of Pages
640 Pages
Language
English
Topic
Marketing / General, Reference
Publication Year
2000
Illustrator
Yes
Genre
Business & Economics
Author
Betsy-Ann Toffler, Jane Imber
Book Series
Barron's Business Dictionaries Ser.
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
0.9 Oz
Item Length
7 in
Item Width
4.1 in

Additional Product Features

Intended Audience
Trade
LCCN
99-049332
Dewey Edition
21
Dewey Decimal
380.1/03
Synopsis
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.
LC Classification Number
HF5803.T56 2000

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