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Marketing Channels
US $17.55
ApproximatelyRM 72.50
Condition:
“Ships Within 48 hours M-F. Very Good Condition - May show some limited signs of wear and may have a ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:254252816519
Item specifics
- Condition
- Very Good
- Seller Notes
- Book Title
- Marketing Channels
- Artist
- Kumar, Dinesh
- ISBN
- 9780198077091
- Subject Area
- Business & Economics
- Publication Name
- Marketing Channels
- Publisher
- Oxford University Press, Incorporated
- Item Length
- 7.3 in
- Subject
- Marketing / General, General, International / General, Management
- Publication Year
- 2012
- Type
- Textbook
- Format
- Uk-Trade Paper
- Language
- English
- Item Height
- 1 in
- Item Weight
- 29.7 Oz
- Item Width
- 9.4 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198077092
ISBN-13
9780198077091
eBay Product ID (ePID)
117109561
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Channels
Publication Year
2012
Subject
Marketing / General, General, International / General, Management
Type
Textbook
Subject Area
Business & Economics
Format
Uk-Trade Paper
Dimensions
Item Height
1 in
Item Weight
29.7 Oz
Item Length
7.3 in
Item Width
9.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2012-406475
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.87
Table Of Content
Part I Roles and Functions of Marketing Channels1. Overview of sales and distribution function in India2. The Distribution Channel3. Formats of distribution channels4. Business Environment and Channel ManagementPart II Designing Distribution Channels5. Distribution Channels Design6. Systems of Distribution: Wholesalers7. Front end of Distribution: Retail8. Direct Marketing Systems9. Moving Goods: LogisticsPart III Managing Marketing Channels10. Channel Structure and Integration11. Managing Channels and handling conflictsPart IV Marketing Channel Control12. Evaluation of Marketing Channels13. Channel Information SystemsPart V Modern Distribution Channels14. Rural Distribution15. Distribution in a digital age16. International Marketing Channels
Synopsis
Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute PartIV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution., Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India. The concepts have been explained in simple and student friendly manner and illustrated through suitable Indian as well as global examples., Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases.Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution., Marketing Channels is a comprehensive, syllabi-oriented textbook designed especially for students of post graduate management programs, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels. Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.
LC Classification Number
HF5415.129.K86 2012
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