Hot Rod Empire: Robert E. Petersen and the Creation of the World's Most

Flatland Thrift
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US $24.98
ApproximatelyRM 105.09
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Located in: Hiawatha, Kansas, United States
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eBay item number:236362065577

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780760360699
Category

About this product

Product Identifiers

Publisher
Quarto Publishing Group USA
ISBN-10
0760360693
ISBN-13
9780760360699
eBay Product ID (ePID)
248541738

Product Key Features

Number of Pages
208 Pages
Publication Name
Hot Rod Empire : Robert E. Petersen and the Creation of the World's Most Popular Car and Motorcycle Magazines
Language
English
Subject
Editors, Journalists, Publishers, Rich & Famous, Publishing, Automotive / History, Automotive / Pictorial, Business
Publication Year
2018
Type
Textbook
Author
Matt Stone
Subject Area
Transportation, Language Arts & Disciplines, Biography & Autobiography
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
31.1 Oz
Item Length
9.6 in
Item Width
8 in

Additional Product Features

Intended Audience
Trade
LCCN
2018-014094
Reviews
It's jam-packed with hot rodding's biggest personalities...artfully designed for a timeless look...it's sure to be a book you'll reference for decades to come, I highly recommend this book; auto enthusiasts will find it engaging and it will evoke many memories of automotive times gone by.
Illustrated
Yes
Synopsis
Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen's watch., Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today. The end of World War II marked the release of pent-up war-years energy and the desire to live . For many this meant indulging in long-denied purchases, like a new car. For another group, including young vets, it meant a return to car building and racing . Money, exciting new cars, and speed parts all flowed freely in post-war America . Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine . From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America. Petersen's magazines were rallying points for all aspects of the car, truck, and motorcycle hobbies, well as nurturing and promoting all aspects from car building to racing to show events. Hot Rod, Motor Trend, Car Craft, Motorcyclist, Off-Road and Four Wheel Drive and some 75 other enthusiast titles dominated magazine racks and provided substantial influence over transportation and numerous other hobbies. Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen's watch., Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen's watch. The end of World War II marked the release of pent-up war-years energy and the desire to live. For many this meant indulging in long-denied purchases, like a new car. For another group, including young vets, it meant a return to car building and racing. Money, exciting new cars, and speed parts all flowed freely in post-war America. Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine. From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America. Petersen's magazines were rallying points for all aspects of the car, truck, and motorcycle hobbies, well as nurturing and promoting all aspects from car building to racing to show events. Hot Rod, Motor Trend, Car Craft, Motorcyclist, Off-Road and Four Wheel Drive and some 75 other enthusiast titles dominated magazine racks and provided substantial influence over transportation and numerous other hobbies. Hot Rod Empirecelebrates the birth and explosive growth of the transportation hobby under Petersen's watch., Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today.
LC Classification Number
Z473.P417S76 2018
As told to
Carleton, Gigi

Item description from the seller

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Flatland Thrift

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