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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strat

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eBay item number:236194871986
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9781412905909

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1412905907
ISBN-13
9781412905909
eBay Product ID (ePID)
80476634

Product Key Features

Number of Pages
1080 Pages
Publication Name
Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Language
English
Subject
Consumer Behavior, Industries / Hospitality, Travel & Tourism, Production & Operations Management, Strategic Planning
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics
Author
Cathy Enz
Format
Hardcover

Dimensions

Item Height
1.8 in
Item Weight
64.5 Oz
Item Length
10 in
Item Width
7.2 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2010-006197
TitleLeading
The
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
338.4791
Synopsis
Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management., Delivering the tools to improve strategic decision-making in hospitality firms... The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals., The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured.
LC Classification Number
TX911.C6185 2010

Item description from the seller

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