The Business of Media Distribution: Monetizing Film, TV, and Video Content

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Brand
Unbranded
Book Title
The Business of Media Distribution: Monetizing Film, TV, and Vid
Personalized
No
MPN
Does not apply
ISBN
9780240824239
Category

About this product

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
0240824237
ISBN-13
9780240824239
eBay Product ID (ePID)
150627776

Product Key Features

Number of Pages
626 Pages
Publication Name
Business of Media Distribution : Monetizing Film, TV, and Video Content in an Online World
Language
English
Publication Year
2013
Subject
Film / General, Media Studies, E-Commerce / Internet Marketing
Type
Textbook
Author
Jeffrey C. Ulin
Subject Area
Performing Arts, Social Science, Business & Economics
Series
American Film Market Presents Ser.
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
31.3 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2013-017336
TitleLeading
The
Dewey Edition
23
Reviews
For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they're facing today, this book provides a unique overview and a glimpse into the future. --Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of today's complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! --Marion Edwards, President, 20thCentury Fox International Television It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin ' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff 's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. --Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There ' s never been a better insider ' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you ' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube I couldn't help but be impressed at how up-to-date the book was... [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style. --Jim Slater, Cinema Technology, For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they're facing today, this book provides a unique overview and a glimpse into the future. --Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of today's complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! --Marion Edwards, President, 20th Century Fox International Television It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin ' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff 's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. --Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There ' s never been a better insider ' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you ' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube I couldn't help but be impressed at how up-to-date the book was... [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style. --Jim Slater, Cinema Technology, For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they're facing today, this book provides a unique overview and a glimpse into the future. --Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of today's complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! --Marion Edwards, President, 20th Century Fox International Television It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin ' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff 's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. --Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There ' s never been a better insider ' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you ' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube, For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges theye(tm)re facing today, this book provides a unique overview and a glimpse into the future. e"Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of todaye(tm)s complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! e"Marion Edwards, President, 20th Century Fox International Television It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. e"Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. e"e"Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, WalleE; Former President, Industrial Light & Magic Jeff Ulin e(tm) s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. e"Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. e"Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for e" Jeff e(tm)s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. e"Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Uline(tm)s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. e"Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There e(tm) s never been a better insider e(tm) s look at the choices and challenges that studio executives face every day. e"Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you e(tm) re better able to fast forward the future of online video. Without it, you risk being stuck on pause. e"Kevin Yen, Former Director, Strategic Partnerships YouTube, * Levison: Filmmakers and Financing 5e (Nov. 2006). Sales: 5,000 Contains a chapter on distribution and does not go into nearly the depth that Ulin does; the focus of Levison's book is film financing. * Crowell: The Pocket Lawyer for Filmmakers (Mar 2007): Sales: 3,200 This is a guide for indie filmmakers on how to avoid legal problems. Distribution is covered, but not in depth. * Parks: Insider's Guide to Independent Film Distribution (May 07). Sales: 3000 Parks' book teaches the independent filmmaker how to make a saleable movie that will get picked up for wide distribution, and also how to negotiate distribution contracts. Ulin's book will not focus on independent films, and film is only part of the broad video-based media spectrum he covers. * Honthaner: Complete Film Production Handbook (2001). Sales: 18,000 This books touches a little bit on distribution, but is much more focused on the nuts and bolts of hands-on producing. * Rayburn: Streaming and Digital Media, Understanding the Business and Technology Similarity: Ulin discusses how new digital media platforms (streaming, downloads, etc.) are impacting the distribution of content. Difference: Internet applications and digital media are only a portion of the book, and the issues are dealt with in a comparative manner vs. other channels, For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they're facing today, this book provides a unique overview and a glimpse into the future. --Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft Jeff Ulin brings his practical experience and academic understanding of today's complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily ! --Marion Edwards, President, 20th Century Fox International Television It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better. --Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. ----Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall*E; Former President, Industrial Light & Magic Jeff Ulin ' s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business. --Hal Richardson, President of Paramount Worldwide Television The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. --Louis Feola, Former President Universal Home Video, and Paramount Famous Productions This is the book that everyone in the business has been waiting for -- Jeff 's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made. --Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. --Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There ' s never been a better insider ' s look at the choices and challenges that studio executives face every day. --Gary Marenzi, Former President, MGM Worldwide Television Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you ' re better able to fast forward the future of online video. Without it, you risk being stuck on pause. --Kevin Yen, Former Director, Strategic Partnerships YouTube "I couldn't help but be impressed at how up to date the book was... [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style." Jim Slater, Cinema Technology
Illustrated
Yes
Dewey Decimal
384.068
Table Of Content
Market Opportunity and Segmentation; Intellectual Property Assets Enabling Distribution; Financing Production; Theatrical Distribution; The Home Video Business; Television Distribution; Internet Distribution, Downloads, and On-Demand Streaming; Ancillary Revenues; Marketing; Making Money
Edition Description
Revised edition,New Edition
Synopsis
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, video, and online/digital--providing you with an insider's perspective that can't be found anywhere else. This new edition: Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution , Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods., Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, video, and online/digital--providing you with an insider's perspective that can't be found anywhere else. This new edition: Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution , Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution , Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. lt;P>Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution , Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.
LC Classification Number
P96.M36

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