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Game Thinking: Innovate smarter & drive deep engagement with design techniqu...
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Located in: Laurel, Maryland, United States
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Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230
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- 99.3% positive feedback
Seller assumes all responsibility for this listing.
eBay item number:235464614206
Item specifics
- Condition
- Release Year
- 2018
- ISBN
- 9780999788547
- Book Title
- Game Thinking : Innovate Smarter and Drive Deep Engagement with Design Techniques from Hit Games (color Edition)
- Publisher
- Gamethinking.IO
- Item Length
- 10 in
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Kim, Scott, Yes
- Item Height
- 0.6 in
- Genre
- Design
- Topic
- Product
- Item Weight
- 21.2 Oz
- Item Width
- 8 in
- Number of Pages
- 214 Pages
About this product
Product Information
How are market-leading products born? Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life. Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to "play" with your idea gives you fast, accurate answers to your most pressing questions long before your product is built. Game Thinking supercharges your progress That's where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop "impossible to put down" products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens. During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement. Build successful products like a (game) master Building on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product: Accelerate innovation by testing your highest risk assumptions first Use insights from superfans to build a product that fits how people really behave Keep customers engaged with a coherent and compelling customer journey Improve your product concept by rapidly testing and tuning the core experience Plot your development path with the Game Thinking roadmap Get your hands on Game Thinking, and start innovating smarter today.
Product Identifiers
Publisher
Gamethinking.IO
ISBN-10
099978854x
ISBN-13
9780999788547
eBay Product ID (ePID)
27038439126
Product Key Features
Book Title
Game Thinking : Innovate Smarter and Drive Deep Engagement with Design Techniques from Hit Games (color Edition)
Number of Pages
214 Pages
Language
English
Publication Year
2018
Topic
Product
Illustrator
Kim, Scott, Yes
Genre
Design
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.2 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Target Audience
Trade
Copyright Date
2018
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235464614206
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Item location:
Laurel, Maryland, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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