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Marketing Management: A Strategic Decision-Makin
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Located in: Ohio, United States
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Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230
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eBay item number:235439848712
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780078028793
- Book Title
- Marketing Management: A Strategic Decision-Making Approach
- ISBN
- 9780078028793
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Management: a Strategic Decision-Making Approach
- Item Height
- 252mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 206mm
- Subject
- Marketing, Business
- Item Weight
- 975g
- Number of Pages
- 576 Pages
About this product
Product Information
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780078028793
eBay Product ID (ePID)
111968530
Product Key Features
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Height
252mm
Item Width
206mm
Item Weight
975g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:235439848712
Postage and handling
Item location:
Ohio, United States
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| After receiving the item, contact seller within |
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