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GEORGE LOIS: ON HIS CREATION OF THE BIG IDEA - Hardcover

US $92.00
ApproximatelyRM 389.56
Condition:
Very Good
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eBay item number:234856162980

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Type
Hardcover
Publication Name
Assouline Publishing
Item Height
12.32 inches
ISBN-10
2759402991
ISBN
9782759402991

About this product

Product Identifiers

Publisher
Assouline
ISBN-10
2759402991
ISBN-13
9782759402991
eBay Product ID (ePID)
69531804

Product Key Features

Book Title
George Lois: the Big Idea
Number of Pages
240 Pages
Language
English
Publication Year
2008
Topic
Graphic Arts / Advertising, Subjects & Themes / Religious, Advertising & Promotion
Illustrator
Yes
Genre
Design, Art, Business & Economics
Author
George Lois
Format
Hardcover

Dimensions

Item Weight
58.7 Oz
Item Length
12.4 in
Item Width
8.9 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
659.113092
Synopsis
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

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