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Principles of Marketology, Volume 2 : Practice by Hashem Aghazadeh (2019, Trade
US $26.99
ApproximatelyRM 114.13
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Condition:
“Excellent condition.”
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Martinsville, Illinois, United States
Delivery:
Estimated between Sat, 9 Aug and Thu, 14 Aug to 94104
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eBay item number:234420960846
Item specifics
- Condition
- Like New
- Seller Notes
- “Excellent condition.”
- ISBN
- 9781349720804
About this product
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
1349720801
ISBN-13
9781349720804
eBay Product ID (ePID)
27038834202
Product Key Features
Book Title
Principles of Marketology, Volume 2 : Practice
Number of Pages
Xliv, 703 Pages
Language
English
Topic
Marketing / General, Commerce
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
39.8 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Number of Volumes
1 vol.
Table Of Content
1. Marketology Organizational Architecture (MOA).- 2. Marketology Organizational Design (MOD).- 3. Marketology Organizational Behavior (MOB).- 4. Marketology Organizational Contribution (MOC).- 5. Future of Marketology (FOM).- 6. Handbook of Marketology (HOM).
Synopsis
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted., 1. Marketology Organizational Architecture (MOA) 2. Marketology Organizational Design (MOD) 3. Marketology Organizational Behavior (MOB) 4. Marketology Organizational Contribution (MOC) 5. Future of Marketology (FOM) 6. Handbook of Marketology (HOM)
LC Classification Number
HF5410-5417.5
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