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Visual Communication Design: An Introduction to Design Concepts in Everyday Exp
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Condition:
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A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Anaconda, Montana, United States
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eBay item number:226996641454
Item specifics
- Condition
- Book Title
- Visual Communication Design: An Introduction to Design Concepts i
- ISBN
- 9781474221573
About this product
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
1474221572
ISBN-13
9781474221573
eBay Product ID (ePID)
236723736
Product Key Features
Number of Pages
208 Pages
Language
English
Publication Name
Visual Communication Design : an Introduction to Design concepts in Everyday Experience
Subject
General, Graphic Arts / General
Publication Year
2017
Type
Textbook
Subject Area
Design, Art
Series
Required Reading Range Ser.
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
25.5 Oz
Item Length
10.6 in
Item Width
8.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-048837
Dewey Edition
23
Reviews
A great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module., "A great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module." -- Anthony Roocroft, University of Bolton, UK
Series Volume Number
75
Illustrated
Yes
Dewey Decimal
745.4
Original Language
English
Table Of Content
Foreword CHAPTER 1 - The importance of form The relationship between form and context: Goodness of fit Form and meaning A little bit of history: Twentieth-century attitudes toward "good form" New practices: The changing context for contemporary design The shift in attention from artifact to experience How this book is organized CHAPTER 2 - Getting attention Introduction Contrast Figure-Ground Camouflage Color Size constancy Scale Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity Series and Sequences Pattern Rhythm and Pacing Motion Summary CHAPTER 3 - Orienting for use and interpretive behavior Introduction Affordances Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading Pattern Grouping Edge Relationships Direction Point of View Summary CHAPTER 4 - Interpreting, interacting, and experiencing Introduction Legibility and Readability Denotation and Connotation Framing Abstraction Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form Appropriation Ambiguity Cognitive Dissonance Summary CHAPTER 5 - Extending and retaining meaning Introduction Schemas and Stereotypes Narrative Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary CONCLUSION Bibliography Index
Synopsis
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
LC Classification Number
NK1510.D29 2017
Item description from the seller
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