From Mind to Market : Reinventing the Retail Supply Chain by Roger D. Blackwell

Basics By B LLC
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Located in: Minneapolis, Minnesota, United States
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eBay item number:226934243757

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9780887308338
Category

About this product

Product Identifiers

Publisher
HarperCollins
ISBN-10
0887308333
ISBN-13
9780887308338
eBay Product ID (ePID)
295729

Product Key Features

Book Title
From Mind to Market : Reinventing the Retail Supply Chain
Number of Pages
272 Pages
Language
English
Publication Year
1997
Topic
Industries / Retailing
Illustrator
Yes
Genre
Business & Economics
Author
Roger D. Blackwell
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
18.5 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
97-025822
Dewey Edition
21
Dewey Decimal
658.8/7
Synopsis
"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management." Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium., Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace, says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management. Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.
LC Classification Number
HF5415.55.B58 1997

Item description from the seller

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Basics By B LLC

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Joined Dec 2010
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Welcome to Basics By B LLC, your one-stop destination for a diverse selection of quality products. Now part of Reboot Sports Ltd, we aim to diversify our offering to our wonderful clients. We are ...
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