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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade...
US $16.99
ApproximatelyRM 72.25
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Chicago, Illinois, United States
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Estimated between Tue, 24 Jun and Sat, 28 Jun to 94104
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eBay item number:226819269575
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Type
- Novel
- Signed
- No
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Country/Region of Manufacture
- United States
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- Revised Edition
- Vintage
- Yes
- ISBN
- 9780262631594
About this product
Product Identifiers
Publisher
MIT Press
ISBN-10
0262631598
ISBN-13
9780262631594
eBay Product ID (ePID)
104345
Product Key Features
Book Title
Understanding Media : the Extensions of Man
Number of Pages
392 Pages
Language
English
Topic
Political Process / Media & Internet, Communication Studies, Media Studies, Social Aspects, Sociology / General
Publication Year
1994
Genre
Political Science, Technology & Engineering, Social Science, Language Arts & Disciplines
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
19.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
94-027722
Dewey Edition
21
Reviews
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal
Grade From
College Graduate Student
Dewey Decimal
302.2/3
Synopsis
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate., Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media , Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
LC Classification Number
P90.M26 1994
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- l***r (381)- Feedback left by buyer.Past monthVerified purchaseGreat item - Great price - quick shipping - no problems !!
- u***1 (3)- Feedback left by buyer.Past monthVerified purchaseBook as described, fast shipping. Will buy from seller again. A great transaction Thank U very much!!!!
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Popular categories from this store
Seller feedback (8,563)
- l***r (381)- Feedback left by buyer.Past monthVerified purchaseGreat item - Great price - quick shipping - no problems !!
- u***1 (3)- Feedback left by buyer.Past monthVerified purchaseBook as described, fast shipping. Will buy from seller again. A great transaction Thank U very much!!!!
- h***e (334)- Feedback left by buyer.Past monthVerified purchaseItem was exactly as described and fast shipping!