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The Scrapbook of Old Tom Morris Hardcover Tom Morris

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Publication Name
Wiley & Sons, Incorporated, John
ISBN
9781886947450

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1886947457
ISBN-13
9781886947450
eBay Product ID (ePID)
1950086

Product Key Features

Book Title
Scrapbook of Old Tom Morris
Number of Pages
232 Pages
Language
English
Publication Year
2001
Topic
Cultural Heritage, Golf
Illustrator
Yes
Genre
Sports & Recreation, Biography & Autobiography
Author
Tom Morris
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
45 oz
Item Length
9.5 in
Item Width
11.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2001-040090
TitleLeading
The
Compiled by
Joy, David
Table Of Content
Foreword.Introduction.Chapter 1: A description of sample datasets.1.1. White Corn Tortilla Chips.1.2. Muscadine Grape Juices.1.3. Fried Mozzarella Cheese Stick Appetizers.1.4. Datasets for panellist and panel performance evaluation.1.5. References.Chapter 2: Panelist and Panel Performance a Multivariate Experience.2.1. The multivariate nature of sensory evaluation.2.2. Univariate approaches to panelist assessment.2.3. Multivariate techniques for panelist performance.2.4. Panel Evaluation through Multivariate Techniques.2.5. Conclusions.2.6. References.Chapter 3: A Non-Technical Description of Preference Mapping.3.1. Introduction.3.2. Internal preference mapping.3.3. External Preference Mapping (PREFMAP).3.4. Conclusions.3.5. References.Chapter 4: Deterministic extensions to preference mapping techniques.4.1. Introduction.4.2. Application and models available.4.3. Conclusions.4.4 References.Chapter 5: Multidimensional scaling and unfolding and the application of probabilistic unfolding to model preference data.5.1 Introduction.5.2. Multidimensional Scaling (MDS) and Unfolding.5.3. Probabilistic Approach to Unfolding and Identifying the Drivers of Liking®.5.4. Examples.5.5. References.Chapter 6: Consumer Segmentation Techniques.6.1. Introduction.6.2. Methods Available.6.3. Segmentation Methods using Hierarchical Cluster Analysis.6.4. References.Chapter 7: Ordinal Logistic Regression Models in Consumer Research.7.1. Introduction.7.2. Limitations of ordinary least square regression.7.3. Odds, odds ratio and logit.7.4. Binary logistic regression.7.5. Multinomial logistic regression.7.6. Ordinal logistic regression.7.7. Conclusions.7.8. References.Chapter 8: Risk assessment in sensory and consumer science.8.1. Introduction.8.2. Concepts of Quantitative Risk Assessment.8.3. A Case Study: Cheese Sticks Appetizers8.4. Conclusions.8.5. References.Chapter 9: Application of MARS to Preference Mapping.9.1. Introduction.9.2. MARS Basics.9.3. Setting Control Parameters and Refining Models.9.4. Example of application of MARS9.5. A comparison with Partial Least Squares Regression.9.6. References.Chapter 10: Analysis of Just About Right data.10.1. Introduction.10.2. Basics of Penalty Analysis.10.3. Boot Strapping Penalty Analysis.10.4. Use of MARS to model JAR data.10.5. A proportional Odds/Hazards approach to diagnostic data analysis.10.6. Use of dummy variables to model JAR data.10.7 References.Index
Synopsis
Throughout golf's long history, few players are more famous than "Old Tom" Morris of St. Andrews, Scotland. The Scrapbook of Old Tom Morris , by David Joy, is truly a unique presentation of the life and golf career of this legendary figure., Throughout golf's long history, few players are more famous than "Old Tom" Morris of St. Andrews, Scotland. The Scrapbook of Old Tom Morris , by David Joy, is truly a unique presentation of the life and golf career of this legendary figure. Through vintage photographs, articles, letters, and contemporary commentary, you are taken back over 100 years to the home of golf. There, you learn what it was like for Tom to grow up in Scotland in the 1800s. But you also learn what golf was like at that stage in its history, and how Morris became such an important part. His four victories in the Open Championship, his many years as head professional at St. Andrews, his career as one of the first true course architects, and the equally legendary but tragic life of his son "Young Tom" Morris are all part of this informative scrapbook.
LC Classification Number
GV964.M65A3 2001

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