Back to eBay Home
|Listed in category:
|
Add to Watchlist
Postage and deliveryClick "see details" for additional shipping and returns information.

Picture 1 of 1

Consumer Behavior : A Strategic Approach by Henry Assael (2003, Hardcover) - Picture 1 of 1
Have one to sell?
Sell it yourself

Consumer Behavior : A Strategic Approach by Henry Assael (2003, Hardcover)

tn8190
  • (156)
US $6.99
ApproximatelyRM 29.38
Condition:
Acceptable
Postage:
US $6.88 (approx RM 28.92) USPS Media MailTM.
Located in: Spring Arbor, Michigan, United States
Delivery:
Estimated between Fri, 27 Sep and Mon, 30 Sep to 43230
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the postage service selected, the seller's postage history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:226136209001
Last updated on Sep 22, 2024 01:14:15 MYTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9780618222155
Subject Area
Business & Economics
Publication Name
Consumer Behavior : a Strategic Approach
Publisher
Cengage Learning
Item Length
10.3 in
Subject
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Item Height
1 in
Author
Henry Assael
Item Weight
48.3 Oz
Item Width
8.2 in
Number of Pages
656 Pages

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0618222154
ISBN-13
9780618222155
eBay Product ID (ePID)
30248849

Product Key Features

Number of Pages
656 Pages
Language
English
Publication Name
Consumer Behavior : a Strategic Approach
Subject
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2003
Type
Textbook
Author
Henry Assael
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
48.3 Oz
Item Length
10.3 in
Item Width
8.2 in

Additional Product Features

Intended Audience
College Audience
LCCN
2002-109350
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/342
Synopsis
Tailored for upper-level undergraduate and MBA students, Assael\'s Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility. The text introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. Each chapter opens with a vignette describing how various companies are responding to specific consumer behavior strategies and challenges., Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility., Tailored for upper-level undergraduate and MBA students, Assael's "Consumer Behavior" applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter "Marketing Action" section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
LC Classification Number
HF5415.3.A828 2004

Item description from the seller

tn8190

tn8190

100% positive feedback
331 items sold
Seller's other itemsContact
Joined Nov 2014
Usually responds within 24 hours

More to explore :