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Bluffers Guide to Public Relations: Instant Wit Wisdom by Keith Hann (Paperback

Technology Spares
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Located in: BURY ST EDMUNDS, United Kingdom
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eBay item number:225514392750
Last updated on Sep 14, 2023 17:23:41 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Narrative Type
Non Fiction
Product Group
Book
Age Level
Adults
Modified Item
No
Series
Bluffer's Guide to Public Relations
Date Published
6 Mar 2019
ISBN-10
1785215647
EAN
9781785215643
Brand
J H Haynes Co Ltd
MPN
Does Not Apply
ISBN
9781785215643

About this product

Product Information

Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect utterance is made by a senior member of the board. Discover why there is a curious prevalence of attractive young women in PR consultancies in stark contrast to the curious prevalence of rheumy-eyed elderly men in in-house roles. And if you learn one thing from this book, make sure it is the importance of always retaining an external consultancy to do most of the actual work and take 100% of the blame. DO SAY: This has been a watershed year for your company. Since you engaged us, ACME plc is now universally recognised as a phenomenally successful, sustainable, socially responsible yet curiously undervalued investment opportunity. DON'T SAY: PR is perhaps the only occupation in which bluffing skills are absolutely paramount.

Product Identifiers

Publisher
Haynes Publishing Group
ISBN-13
9781785215643
eBay Product ID (ePID)
10046673167

Product Key Features

Book Title
Bluffer's Guide to Public Relations: Instant Wit & Wisdom
Number of Pages
128 Pages
Language
English
Publication Year
2019
Topic
Marketing
Genre
Humor
Type
Textbook
Author
Keith Hann
Format
Paperback

Dimensions

Item Height
178 mm
Item Weight
120 g
Item Width
110 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Keith Hann

Item description from the seller

Seller business information

VAT number: GB 369808444
About this seller

Technology Spares

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Joined Sep 2017
At Technology Spares we refurbish and supply office equipment. Many of our products are customer returns (some in brand new condition with box damage and some are refurbished). We have been running ...
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