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The Designer’s Guide to Marketing and Pricing by Ilise & Top 1st SC BRAND NEW

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eBay item number:223893015715
Last updated on Jul 29, 2023 03:41:34 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Subjects
Business, Economics & Industry
Region
North America
Era
2010s
Subject
Design
Type
Price Guide
Age Level
Adults, Young Adults
Special Attributes
1st Edition, Illustrated
Country
USA
Title
The Designer’s Guide to Marketing and Pricing
ISBN
9781600610080
EAN
9781600610080

About this product

Product Identifiers

Publisher
Adams Media Corporation
ISBN-10
1600610080
ISBN-13
9781600610080
eBay Product ID (ePID)
63148839

Product Key Features

Book Title
Designer's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them
Number of Pages
288 Pages
Language
English
Publication Year
2008
Topic
Home-Based Businesses, General, New Business Enterprises, Small Business, Strategic Planning, Graphic Arts / General
Illustrator
Yes
Genre
Design, Business & Economics
Author
Peleg Top, Ilise Benun
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
12.5 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2007-051923
Dewey Edition
22
TitleLeading
The
Dewey Decimal
658.8
Synopsis
Do what you love and make money The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away., Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away., The Designers Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
LC Classification Number
HF5415.B42944 2008

Item description from the seller

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