Ramping Your Brand: How to Ride the Killer CPG Growth Curve by Richardson: New

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Pages
238
Publication Date
2019-12-19
Book Title
Ramping Your Brand: How to Ride the Killer CPG Growth Curve
ISBN
9781733444606
Category

About this product

Product Identifiers

Publisher
Premium Growth Solutions, LLC
ISBN-10
1733444602
ISBN-13
9781733444606
eBay Product ID (ePID)
25038517683

Product Key Features

Educational Level
Adult & Further Education
Number of Pages
238 Pages
Language
English
Publication Name
Ramping Your Brand : How to Ride the Killer Cpg Growth Curve
Subject
General
Publication Year
2019
Type
Textbook
Subject Area
Social Science, Business & Economics
Author
James Richardson
Format
Trade Paperback

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Adult Education
Synopsis
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a PremiumThis is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small ExperimentDon't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion PlaybookSteady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to ScaleThere are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

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