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Zvi Band Success Is in Your Sphere: Leverage the Power of (Hardback) (UK IMPORT)

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eBay item number:205638450671

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Type
Marketing
EAN
9781260452839
ISBN
9781260452839
Release Year
2019
Publication Name
Success Is in Your Sphere: Leverage the Power of Relationships to
Title
Success Is in Your Sphere: Leverage the Power of Relationships to
Country/Region of Manufacture
US
Narrator
Steven Jay Cohen
Release Date
05/19/2019

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1260452832
ISBN-13
9781260452839
eBay Product ID (ePID)
19038700693

Product Key Features

Book Title
Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals
Number of Pages
288 Pages
Language
English
Topic
Skills, Real Estate / General, E-Commerce / Internet Marketing, General, Interpersonal Relations
Publication Year
2019
Illustrator
Yes
Genre
Social Science, Business & Economics, Psychology
Author
Zvi Band
Format
Hardcover

Dimensions

Item Weight
17.3 Oz

Additional Product Features

Intended Audience
Trade
LCCN
2018-060938
Dewey Edition
23
Dewey Decimal
650.1/3
Table Of Content
INTRODUCTION: Relationships Are Our Most Important Asset CHAPTER 1 People Do Business with People They Know CHAPTER 2 The Barriers to Maintaining Relationships CHAPTER 3 Setting the Baseline: Understanding Your Goals CHAPTER 4 The CAPITAL Strategy for Managing Your Relationships CHAPTER 5 Consistent Execution: Setting up the Right Habits So You Can Play the Long Game CHAPTER 6 Aggregate: Building Your Sphere CHAPTER 7 Prioritize: Highlighting Those in Your Network Who Can Help CHAPTER 8 Investigate: Collecting Intelligence on the People Who Are Most Important to You CHAPTER 9 Timely Engagement: Building a Rhythm to Your Follow-Up CHAPTER 10 Add Value, Part 1: Doing Meaningful Actions CHAPTER 11 Add Value, Part 2: Offering More Through Connection CHAPTER 12 Leverage: Executing More Efficiently CHAPTER 13 Getting Results CHAPTER 14 How It Works in the Real World Conclusion Acknowledgments Appendices APPENDIX A: Tools APPENDIX B: Sample Buckets APPENDIX C: Message Templates APPENDIX D: Reading List Notes Index
Synopsis
A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as "networking." But in today's hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media "friends" and "connections." This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals--using the CAPITAL strategy of relationship-building techniques: -Consistency: develop good habits to form stronger relationships -Aggregate: build a personal database of professional contacts-Prioritize: order your network based on who can help-Investigate: collect intelligence on the people who are most important to you-Timely Engagement: create a steady cadence in your outreach-Adding Value: offer more than a simple follow-up-Leverage: execute more effectively The basic idea behind these powerful tools is simple: Effective relationship building is not about acquiring new contacts. It's about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. You'll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. You'll discover the best-kept secrets of the most popular companies in the world--and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already have: the simple human connections that make everything worthwhile. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere ., A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as "networking." But in today's hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media "friends" and "connections." This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals--using the CAPITAL strategy of relationship-building techniques: * Consistency: develop good habits to form stronger relationships * Aggregate: build a personal database of professional contacts * Prioritize: order your network based on who can help * Investigate: collect intelligence on the people who are most important to you * Timely Engagement: create a steady cadence in your outreach * Adding Value: offer more than a simple follow-up * Leverage: execute more effectively The basic idea behind these powerful tools is simple: Effective relationship building is not about acquiring new contacts. It's about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. You'll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. You'll discover the best-kept secrets of the most popular companies in the world--and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already have: the simple human connections that make everything worthwhile. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere ., A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as "networking." But in today's hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media "friends" and "connections." This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals--using the CAPITAL strategy of relationship-building techniques: - Consistency: develop good habits to form stronger relationships - Aggregate: build a personal database of professional contacts - Prioritize: order your network based on who can help - Investigate: collect intelligence on the people who are most important to you - Timely Engagement: create a steady cadence in your outreach - Adding Value: offer more than a simple follow-up - Leverage: execute more effectively The basic idea behind these powerful tools is simple: Effective relationship building is not about acquiring new contacts. It's about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. You'll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. You'll discover the best-kept secrets of the most popular companies in the world--and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already have: the simple human connections that make everything worthwhile. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere .
LC Classification Number
HF5381.B266 2019

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