Media Literacy, James Potter, 8th Ed.

Mighty Mo DD-560
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Last updated on Jan 22, 2025 05:08:16 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Slightly used, nearly new”
ISBN
9781483379326
Category

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1483379329
ISBN-13
9781483379326
eBay Product ID (ePID)
219396331

Product Key Features

Number of Pages
576 Pages
Publication Name
Media Literacy
Language
English
Publication Year
2016
Subject
Communication Studies, Media Studies
Type
Textbook
Author
W. James Potter
Subject Area
Social Science, Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
30.1 Oz
Item Length
9.1 in
Item Width
7.4 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
LCCN
2015-298970
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.23072/1
Table Of Content
Part I: IntroductionChapter 1: Why Increase Media Literacy?The Information ProblemDealing with the Information ProblemThe Big QuestionChapter 2: Media Literacy ApproachesWhat is Media Literacy?The Three Building Blocks of Media LiteracyThe Definition of Media LiteracyThe Development of Media LiteracyAdvantages of Developing a Higher Degree of Media LiteracyPart II: AudiencesChapter 3: Audience: Individual PerspectiveFunctioning within the Flood of InformationInformation Processing TasksAnalyzing the Idea of Exposure to Media MessagesThe Media Literacy ApproachChapter 4: Audience: Industry PerspectiveShift from Mass to Niche Perspective on AudienceIdentifying NichesAttracting AudiencesConditioning AudiencesChapter 5: Children as a Special AudienceWhy Treat Children as a Special Audience?Special Treatment from RegulatorsSpecial Treatment from ParentsRe-Examining the Case for Special TreatmentYoung Adults as a Special AudiencePart III: IndustriesChapter 6: Development of the Mass Media IndustriesPatterns of DevelopmentComparisons Across Mass MediaCurrent PictureChapter 7: Economic PerspectiveThe Media Game of EconomicsCharacteristics of the GameMedia Industries' StrategiesConsumers' StrategiesPart IV: ContentChapter 8: Media Content and RealityRole of Reality in Media Content FormulasReality Programming as a GenreThe Importance of Media LiteracyChapter 9: NewsDynamic Nature of NewsDifferent Perspectives on NewsWho Qualifies as a Journalist?How Can We Make Judgments about Quality of News?How Can We Become More Media Literate with News?Chapter 10: EntertainmentStory FormulasPatternsBecoming Media Literate With Entertainment MessagesChapter 11: AdvertisingAdvertising Is PervasiveProcess of Constructing Advertising MessagesBecoming More Media Literate with AdvertisingChapter 12: Interactive MediaCompetitive ExperiencesCooperative ExperiencesMedia Literacy on Interactive PlatformsPart V: EffectsChapter 13: Broadening Our Perspective on Media EffectsTiming of EffectsValence of EffectsIntentionality of EffectsType of EffectsChapter 14: How Does the Effects Process Work?Media Effects Are Constantly OccurringFactors Influencing Media EffectsThinking about BlameBecoming More Media LiteratePart VI: The SpringboardChapter 15: Helping Yourself and Others to Increase Media LiteracyHelping YourselfHelping OthersPart VII: Confronting the IssuesIssue 1: Ownership of MediaDelineating the IssueEvidence of ConcentrationEvidence for HarmYour Own Informed OpinionIssue 2: PiracyDelineating the IssueEvidence of PiracyAddressing the ProblemYour Own Informed OpinionIssue 3: SportsDelineating the IssueThe Money CycleOlympicsYour Own Informed OpinionIssue 4: Media ViolenceDelineating the IssuePublic's Faulty PerceptionsProducers' Faulty BeliefsMedia Violence and Media LiteracyIssue 5: AdvertisingDelineating the IssueFaulty CriticismsCriticisms Based on Personal ValuesCriticisms about ResponsibilityIssue 6: PrivacyDelineating the IssueCriminal Threats to Your PrivacyNon-Criminal Threats to Your PrivacyPublic Opinion and RegulationsYour Informed Opinion
Synopsis
The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources., In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Editionshows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis., In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.
LC Classification Number
P96.M4P68 2016

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Mighty Mo DD-560

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