Basics Design Ser.: Design Thinking for Visual Communication by Gavin Ambrose...

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9781350106222
Category

About this product

Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1350106224
ISBN-13
9781350106222
eBay Product ID (ePID)
3038756203

Product Key Features

Number of Pages
184 Pages
Publication Name
Design Thinking for Visual Communication
Language
English
Publication Year
2019
Subject
Creative Ability, General, Graphic Arts / Typography, Graphic Arts / General
Type
Textbook
Author
Gavin Ambrose
Subject Area
Design, Psychology
Series
Basics Design Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
15.6 Oz
Item Length
9 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.', Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used., "Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used." -- Sir Read-A-Lot, 'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.', 'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'
Illustrated
Yes
Dewey Decimal
741.6
Table Of Content
Introduction Chapter one: Stages of Thinking The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: Research Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen. Chapter three: Idea Generation Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit. Chapter four: Refinement Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos Chapter five: Prototyping Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story. Chapter six: Implementation Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play. Exercises Glossary Index
Synopsis
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
LC Classification Number
NC997

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