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Marketing Management: A Strategic Decision-Making Approach

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780073381169
Subject Area
Business & Economics
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Publisher
McGraw-Hill Higher Education
Item Length
9.9 in
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Harper W. Boyd Jr., John Mullins, Orville C. Walker
Item Weight
34.6 Oz
Item Width
8 in
Number of Pages
576 Pages

About this product

Product Information

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives."

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073381160
ISBN-13
9780073381169
eBay Product ID (ePID)
109225543

Product Key Features

Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Publication Year
2009
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Author
Harper W. Boyd Jr., John Mullins, Orville C. Walker
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
34.6 Oz
Item Length
9.9 in
Item Width
8 in

Additional Product Features

Edition Number
7
LCCN
2008-055593
Target Audience
College Audience
Illustrated
Yes
Lc Classification Number
Hf5415.13.M352324
Copyright Date
2010

Item description from the seller

Shakespeare Book House

Shakespeare Book House

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