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Type and Image: The Language of Graphic Design by Meggs, Philip B.

by Meggs, Philip B. | PB | Acceptable
Condition:
Acceptable
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ... Read moreabout condition
Price:
US $7.29
ApproximatelyRM 34.34
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eBay item number:195877635632
Last updated on Jun 06, 2024 23:08:30 MYTView all revisionsView all revisions

Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See all condition definitionsopens in a new window or tab
Seller Notes
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
1 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780442011659
Publication Year
1992
Format
Trade Paperback
Language
English
Book Title
Type and Image : the Language of Graphic Design
Illustrator
Yes
Author
Philip B. Meggs
Publisher
Wiley & Sons, Incorporated, John
Genre
Design
Topic
Graphic Arts / General
Number of Pages
208 Pages

About this product

Product Information

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design- sings, symbols, words, pictures, and supporting forms-are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0442011652
ISBN-13
9780442011659
eBay Product ID (ePID)
632075

Product Key Features

Publication Year
1992
Topic
Graphic Arts / General
Book Title
Type and Image : the Language of Graphic Design
Number of Pages
208 Pages
Language
English
Illustrator
Yes
Genre
Design
Author
Philip B. Meggs
Format
Trade Paperback

Additional Product Features

Dewey Edition
21
Dewey Decimal
741.6
Copyright Date
1992

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