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Comunicación interna en la práctica: Siete premisas para la comunicación en...

by Tessi, Manuel | PB | LikeNew
Condition:
Like New
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
Price:
US $6.12
ApproximatelyRM 28.85
Postage:
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Located in: Aurora, Illinois, United States
Delivery:
Estimated between Mon, 24 Jun and Wed, 26 Jun to 43230
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eBay item number:195812336693
Last updated on Jun 16, 2024 06:37:50 MYTView all revisionsView all revisions

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9789506417239
Book Title
Comunicacion Interna En La Practica
Item Length
9 in
Publisher
Grancia, Ediciones, S.A.
Publication Year
2012
Format
Trade Paperback
Language
Spanish
Illustrator
Yes
Item Height
0.6 in
Author
Manuel Tessi
Genre
Business & Economics
Topic
Management Science, Management
Item Width
6 in
Item Weight
12.7 Oz

About this product

Product Information

Qu hacen las organizaciones que se destacan en Comunicaci n Interna? Las pr cticas de vanguardia demuestran que la comunicaci n en el mbito laboral alcanza logros profundos cuando se gestiona de manera transversal, con estrategias que conciben a los distintos niveles de la organizaci n como emisores de mensajes y no s lo como receptores de informaci n. La experiencia demuestra que hay dos actores claves que inician este proceso: la direcci n de la empresa -cuando percibe el impacto que este enfoque tiene en el cuadro de resultados- y el rea responsable de comunicaciones -cuando avanza hacia roles consultivos, para potenciar las habilidades comunicativas de todos los integrantes de la empresa. El libro presenta las distintas instancias de este enriquecedor proceso, resumidas en siete premisas, ilustradas con casos exitosos de diferentes pa ses. Manuel Tessi es pionero en la gesti n profesional de Comunicaci n Interna. Comenz su labor a fines de los '80s y se focaliz de manera exclusiva en esta materia. En 1994 fund INSIDE, consultora de Comunicaci n Interna Integrada, a n cuando las organizaciones apenas invert an en esta especialidad. A trav s del trabajo de campo desarroll el Sistema de Comunicaci n 1A y aport tres modelos para gestionar la comunicaci n laboral. Hoy su metodolog a integra programas de estudio en diferentes universidades, escuelas de negocios y es aplicada por directivos, gerentes y comunicadores en distintos mercados. Conferencista, consultor y profesor, a la fecha sus modelos han sido probados en casi un centenar de empresas en m s de diez pa ses.

Product Identifiers

Publisher
Grancia, Ediciones, S.A.
ISBN-10
9506417237
ISBN-13
9789506417239
eBay Product ID (ePID)
240376536

Product Key Features

Book Title
Comunicacion Interna En La Practica
Author
Manuel Tessi
Format
Trade Paperback
Language
Spanish
Topic
Management Science, Management
Publication Year
2012
Illustrator
Yes
Genre
Business & Economics

Dimensions

Item Length
9 in
Item Height
0.6 in
Item Width
6 in
Item Weight
12.7 Oz

Additional Product Features

Target Audience
Trade

Item description from the seller

ThriftBooks

ThriftBooks

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