Electric Guitar Making & Marketing : How to Build and Market High-end Guitars

Trivette's Gunsmithing
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9781514353080
Category

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
1514353083
ISBN-13
9781514353080
eBay Product ID (ePID)
235164516

Product Key Features

Book Title
Electric Guitar Making and Marketing : How to Build and Market High-End Instruments, from Your Workshop's Setup to the Complete Business Plan
Number of Pages
318 Pages
Language
English
Topic
Musical Instruments / Guitar
Publication Year
2015
Genre
Music
Author
Leo Lospennato
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
32.2 Oz
Item Length
11 in
Item Width
8.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step. It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make-that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments? And then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales. Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.

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