Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

by Sullivan, Luke | PB | Good
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Condition:
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eBay item number:193658903324
Last updated on Sep 20, 2025 15:43:24 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780470190739
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470190736
ISBN-13
9780470190739
eBay Product ID (ePID)
62088402

Product Key Features

Edition
3
Book Title
Hey, Whipple, Squeeze this : a Guide to Creating Great Advertising
Number of Pages
352 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Author
Luke Sullivan
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
14.6 Oz
Item Length
8.9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
659.13/2
Table Of Content
FOREWORD PREFACE One - SALESMEN DON'T HAVE TO WEAR PLAID Two - A SHARP PENCIL WORKS BEST Three - A CLEAN SHEET OF PAPER Four - WRITE WHEN YOU GET WORK Five - BIG HONKIN' IDEAS [New Chapter] Six - IN THE FUTURE, EVERYONE WILL BE FAMOUS FOR 30 SECONDS Seven - CONCEPTING.COM [New Chapter] Eight - BUT WAIT, THERE'S MORE! [New Chapter] Nine - RADIO IS HELL. BUT IT'S A DRY HEAT. Ten - "TOTO, I HAVE A FEELING WE'RE NOT IN McCANN-ERICKSON ANYMORE." Eleven - ONLY THE GOOD DIE YOUNG Twelve - PECKED TO DEATH BY DUCKS Thirteen - A GOOD BOOK OR A CROWBAR Fourteen - MAKING SHOES VERSUS MAKING SHOE COMMERCIALS SUGGESTED READINGS, BLOGS, AND WEB SITES BIBLIOGRAPHY FOOTNOTED MATERIAL AD CREDITS/ACKNOWLEDGEMENTS
Synopsis
An updated and revised new edition of the bestselling advertising guide Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expos_, Hey Whipple, Squeeze This is an insidera's guide to coming up with great ideas as well as an unapologetic send-up of all thata's heavy-handed, dim-witted, and ineffectual in the industry.Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industrya's best and worst ads-from the hilarious to the horrid. Youa'll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America-Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.Praise for the first edition:"Luke Sullivan writes just about as relevant an advertising read as you can get. Ita's a perfect lesson in advertising for newcomers-and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." -Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide"This is a business that is changing like crazy-but Luke Sullivana's advice is timeless. If youa're good at advertising, this will make you better. If youa're great, ita'll make you even greater." -Mike Hughes, President/Creative Director, The Martin Agency"In an advertising world filled with glib, fast-talking a'expertsa? more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." -Tom McElligott, cofounder, Fallon McElligott"Lukea's reflections on the advertising industry make me wish I could do it all over again. Except for that a'scaba? story in Chapter 10." -Bob Barrie, Barrie Da?Rozario Murphy, In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
LC Classification Number
HF5825

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