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This Is Service Design Doing: Applying Service Design Thinking in the Real World

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781491927182

About this product

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491927186
ISBN-13
9781491927182
eBay Product ID (ePID)
218873914

Product Key Features

Number of Pages
500 Pages
Language
English
Publication Name
This Is Service Design Doing : Applying Service Design Thinking in the Real World
Publication Year
2018
Subject
Business Communication / General, Web / Web Services & APIs, Consumer Behavior, Decision-Making & Problem Solving
Type
Textbook
Author
Markus Edgar Hormess, Marc Stickdorn, Jakob Schneider, Adam Lawrence
Subject Area
Computers, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
30.2 Oz
Item Length
9.2 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
Illustrated
Yes
Synopsis
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
LC Classification Number
HF5415.5

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