PRODUCT INNOVATION: LEADING CHANGE THROUGH INTEGRATED By David L. Rainey *VG+*

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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
0521066018
Book Title
Product Innovation: Leading Change through Integrated Product
ISBN
9780521066013
Category

About this product

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521066018
ISBN-13
9780521066013
eBay Product ID (ePID)
66016688

Product Key Features

Number of Pages
640 Pages
Language
English
Publication Name
Product Innovation : Leading Change Through Integrated Product Development
Subject
Marketing / General, General, Industries / Manufacturing
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Author
David Rainey
Format
Trade Paperback

Dimensions

Item Height
1.3 in
Item Weight
35.8 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
22
Reviews
Review of the hardback: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management, From the hardback review: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management, "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area." Abstracts of Public Administration, Development, and the Environment, "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."Abstracts of Public Administration, Development, and the Environment
Illustrated
Yes
Dewey Decimal
658.575
Table Of Content
Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.
Synopsis
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques., Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking., This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
LC Classification Number
HF5415.153.R33 2008

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