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SUCCESSFUL PRODUCT INNOVATION: A COLLECTION OF OUR BEST By Robert G. Cooper VG - Picture 1 of 1
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SUCCESSFUL PRODUCT INNOVATION: A COLLECTION OF OUR BEST By Robert G. Cooper VG

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ZUBER
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US $28.95
ApproximatelyRM 122.58
Condition:
Very Good
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ”... Read moreabout condition
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eBay item number:186911562642
Last updated on Jul 26, 2025 02:06:38 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
1439249180
Publication Name
Product Development Institute
Type
Paperback
ISBN
9781439249185

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
1439249180
ISBN-13
9781439249185
eBay Product ID (ePID)
78476365

Product Key Features

Book Title
Successful Product Innovation : a Collection of Our Best
Number of Pages
426 Pages
Language
English
Topic
Management
Publication Year
2009
Genre
Business & Economics
Author
Scott Edgett
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
25.3 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Stellar new product development is no accident - it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business's new product success, illustrated in the Innovation Diamond(TM) Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership. For more information, visit: www.stage-gate.com, How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamondâ„¢: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

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ZUBER

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