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Redefining Global Strategy : Crossing Borders in World Where Differences Matter
US $19.99
ApproximatelyRM 84.86
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:186841903073
Item specifics
- Condition
- ISBN
- 9781591398660
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591398665
ISBN-13
9781591398660
eBay Product ID (ePID)
53567036
Product Key Features
Book Title
Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter
Number of Pages
272 Pages
Language
English
Topic
International / Economics, Globalization, Development / Business Development, International / General, Strategic Planning
Publication Year
2007
Illustrator
Yes
Genre
Political Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-009124
Synopsis
How should executives take their business across borders successfully? Traditionally, too many companies have tried to decide between a "one strategy fits all" approach and customizing their strategy to every individual local market. But neither of these strategic approaches is sustainable. In formulating their global strategy, executives repeatedly fail to address the reality of a world that has many types of distance - not merely geographic distance, but also deep cultural, administrative, and economic gaps - that apply uniquely to each market. This book presents the tools that executives need to recognize these differences, and construct a comprehensive and sustainable global strategy that builds on them. It shows how to create value when crossing borders by effectively combining elements of aggregation, adaptation, and arbitrage to improve competitive position and pursue global opportunities profitably. Ghemawat makes the stakes clear by providing powerful in depth examples of businesses across the world that have found (and failed to find) the right strategic mix to sustain international growth. Immediately applicable to any business that must compete across borders, this promises to be the definitive book on global strategy for decades to come., Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: - Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. - Tracking the implications of particular border-crossing moves for your company's ability to create value. - Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy., Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company's ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy., Why do so many global strategies fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy . Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company's ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.
LC Classification Number
HD62.4.G474 2007
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Seller feedback (10,392)
- a***o (531)- Feedback left by buyer.Past monthVerified purchaseNice description and quick delivery.
- l***a (55)- Feedback left by buyer.Past monthVerified purchaseGreat transaction! Cup arrived in excellent shape - packaged securely. This was a replacement for one that I broke. Made my day. A+++
- t***t (129)- Feedback left by buyer.Past 6 monthsVerified purchaseOk