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Marketing Loose Leaf by John E. Mello, Shane C. Hunt and George Deitz (2017,...
US $19.99
ApproximatelyRM 84.33
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Free USPS Media MailTM.
Located in: Leonard, Texas, United States
Delivery:
Estimated between Sat, 30 Aug and Sat, 6 Sep to 94104
Returns:
No returns accepted.
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Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:186391670493
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Features
- Loose-Leaf
- ISBN
- 9781259598999
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259598993
ISBN-13
9781259598999
eBay Product ID (ePID)
229684118
Product Key Features
Number of Pages
640 Pages
Publication Name
Marketing Loose Leaf
Language
English
Subject
Marketing / General
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
39.4 Oz
Item Length
10.8 in
Item Width
8.4 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2016-042226
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
Part 1: Marketing In The Twenty-First Century Chapter 1: Why Marketing Matters to You Chapter 2: Strategic Planning Chapter 3: The Global Environment Part 2: Understanding Your Customer Chapter 4: Consumer Behavior Chapter 5: Marketing Research Chapter 6: Product Development Chapter 7: Segmentation, Targeting, and Positioning Part 3: Reaching Your Customer Chapter 8: Promotional Strategies Chapter 9: Supply Chain and Logistics Management Chapter 10: Pricing Chapter 11: Retailing Chapter 12: Personal Selling Chapter 13: Digital & Social Media Marketing Part 4: Responding To Your Customer Chapter 14: Customer Relationship Management Chapter 15: Branding Chapter 16: Social Responsibility and Sustainability
Synopsis
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : * A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. * Seamlessly integrated results-driven technology. * The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
LC Classification Number
HF5415.H872 2018
Item description from the seller
Seller feedback (315)
- i***a (78)- Feedback left by buyer.Past monthVerified purchaseThe scrub jacket arrived exactly as described. It seemed to be new/unused without tags. So far, it’s been worn twice and washed three times without any issues. I’m happy I could find a replacement for my original scrub jacket, which developed a hole after getting snagged on something.
- a***s (66)- Feedback left by buyer.Past monthVerified purchaseThank you!
- d***d (338)- Feedback left by buyer.Past monthVerified purchaseA++ shipper and the packaging was superb !!! It arrived safely thanks to your packing skills- thank you 💖
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Seller feedback (315)
- i***a (78)- Feedback left by buyer.Past monthVerified purchaseThe scrub jacket arrived exactly as described. It seemed to be new/unused without tags. So far, it’s been worn twice and washed three times without any issues. I’m happy I could find a replacement for my original scrub jacket, which developed a hole after getting snagged on something.
- a***s (66)- Feedback left by buyer.Past monthVerified purchaseThank you!
- d***d (338)- Feedback left by buyer.Past monthVerified purchaseA++ shipper and the packaging was superb !!! It arrived safely thanks to your packing skills- thank you 💖