E-Commerce : Business on the Internet by Constance H. McLaren and Bruce J. McLar

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Level
Business
ISBN
9780538689182
Category

About this product

Product Identifiers

Publisher
Course Technology
ISBN-10
0538689188
ISBN-13
9780538689182
eBay Product ID (ePID)
427382

Product Key Features

Number of Pages
288 Pages
Publication Name
E-Commerce : Business on the Internet
Language
English
Publication Year
1999
Subject
Computer Graphics, Desktop Applications / General, Internet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Author
Bruce J. Mclaren, Constance H. Mclaren
Subject Area
Computers, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
21.7 Oz
Item Length
10.8 in
Item Width
8.3 in

Additional Product Features

Intended Audience
College Audience
LCCN
99-206213
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658/.054678
Synopsis
This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
LC Classification Number
HF5548.32.M378 2000

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