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Writing a Business Plan : How to Win Backing to Start up or Grow Your...
US $6.99
ApproximatelyRM 29.53
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Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Portland, Oregon, United States
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eBay item number:185788372015
Item specifics
- Condition
- Subject
- Planning
- Level
- Business
- ISBN
- 9780273757986
About this product
Product Information
This title cover all the angles of creating a business plan. From essential preparation, through resources management and on to financial forecasts it provides a complete guide.
Product Identifiers
Publisher
FT Press
ISBN-10
0273757989
ISBN-13
9780273757986
eBay Product ID (ePID)
109617478
Product Key Features
Number of Pages
248 Pages
Language
English
Publication Name
Writing a Business Plan : How to Win Backing to Start Up or Grow Your Business
Publication Year
2011
Subject
Entrepreneurship, General, Business Writing, Strategic Planning, Corporate Finance / General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.8 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
LCCN
2011-030715
Dewey Edition
23
Reviews
 #145;This guide cuts to the heart of what needs to go into a business plan -- in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.' James Brocklebank , Managing Director, Advent International  #145;At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.#146; James Courtenay , Global Head, Project and Export Finance, Standard Chartered Bank  #145;Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.#146; Grahame Hughes , Co-founder, Haven Power Ltd (exited 2010)  #145;Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.#146; James Pitt , Partner, Lexington Partners  #145;Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O#146;Brien , Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005   #145;Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.#146; Bill Priestley , Managing Director, LGV Capital Limited  #145;This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.#146; Robert Samuelson , Executive Director Group Strategy, Virgin Media   #145;Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans#146; book is that it tells you why and how as well.' Richard Kemp , Managing Partner, Sephton Capital  ,  ‘This guide cuts to the heart of what needs to go into a business plan – in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.' James Brocklebank , Managing Director, Advent International  ‘At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.’ James Courtenay , Global Head, Project and Export Finance, Standard Chartered Bank  ‘Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.’ Grahame Hughes , Co-founder, Haven Power Ltd (exited 2010)  ‘Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.’ James Pitt , Partner, Lexington Partners  ‘Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O’Brien , Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005   ‘Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.’ Bill Priestley , Managing Director, LGV Capital Limited  ‘This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.’ Robert Samuelson , Executive Director Group Strategy, Virgin Media   ‘Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans’ book is that it tells you why and how as well.' Richard Kemp , Managing Partner, Sephton Capital  , 'This guide cuts to the heart of what needs to go into a business plan - in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.' James Brocklebank , Managing Director, Advent International 'At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.' James Courtenay , Global Head, Project and Export Finance, Standard Chartered Bank 'Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.' Grahame Hughes , Co-founder, Haven Power Ltd (exited 2010) 'Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.' James Pitt , Partner, Lexington Partners 'Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O'Brien , Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005 'Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.' Bill Priestley , Managing Director, LGV Capital Limited 'This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.' Robert Samuelson , Executive Director Group Strategy, Virgin Media 'Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans' book is that it tells you why and how as well.' Richard Kemp , Managing Partner, Sephton Capital
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.4/01
Edition Description
Revised Edition
Lc Classification Number
Hd30.28
Table of Content
Introduction Part 1 Preparing your plan 1 Essential preparation Result Need Preparation Part 2 Writing your plan 2 The business Background Business mix by segment Segmentation in a start-up 3 Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities 4 Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities 5 Strategy Competitive position Strategy Strategy in a start-up Strategic risks and opportunities 6 Resources Management Marketing Operations and capital expenditure Resource risks and opportunities 7 Financials and forecasts Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities 8 Risk, opportunity and sensitivity Meet the Suns and Clouds chart What the Suns and Clouds tell you Sensitivity testing 9 Conclusion Conclusion Executive summary Investment highlights Part 3 Reviewing your plan 10 Monitoring and evaluating Monitoring your plan Evaluating your plan Beware these characters! Postscript: 12 hot potatoes Appendices Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Index
Item description from the seller
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