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Marketing Imagination: New, Expanded Edition by Levitt, Theodore/ Levitt, I. 168
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eBay item number:183759086514
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Brand
- Free Press
- ISBN
- 9780029190906
About this product
Product Identifiers
Publisher
Free Press
ISBN-10
0029190908
ISBN-13
9780029190906
eBay Product ID (ePID)
18095
Product Key Features
Book Title
Marketing Imagination : New, Expanded Edition
Number of Pages
238 Pages
Language
English
Topic
Marketing / General, Management, Forecasting
Publication Year
1986
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
11.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
86-000576
Dewey Edition
19
Reviews
Philip Kotler Northwestern University Ted Levitt's name is synonymous with marketing. His writings consistently offer rich insights served up in a souffle of good style. In The Marketing Imagination, Levitt takes the reader through some important new concourses in the marketing world that he has explored deeply during this decade., Industry Week Ted Levitt's literate, thoughtful treatment takes the reader from the broadest theoretical concepts to specific how-to pointers., Newsday Ted Levitt is the best marketing mentor around... The Marketing Imagination is guaranteed to provoke controversy. It's a crackling text...every argument it stirs will be worthwhile., The Wall Street JournalMBAs everywhere encounter Ted Levitt's name on their required-reading lists, and it is likely to remain there long after experts on Japanese management, one-minute management and high-output management finally drop from the bestseller lists.The Marketing Imaginationis a much-needed reminder of the ideals to which managers should bind their ambitions., The Wall Street Journal MBAs everywhere encounter Ted Levitt's name on their required-reading lists, and it is likely to remain there long after experts on Japanese management, one-minute management and high-output management finally drop from the bestseller lists. The Marketing Imagination is a much-needed reminder of the ideals to which managers should bind their ambitions., Atlanta Constitution and JournalMarketers will eventually have to learn the lessons ofThe Marketing Imaginationor risk a career change., Industry WeekTed Levitt's literate, thoughtful treatment takes the reader from the broadest theoretical concepts to specific how-to pointers., The Wall Street JournalMBAs everywhere encounter Ted Levitt's name on their required-reading lists, and it is likely to remain there long after experts on Japanese management, one-minute management and high-output management finally drop from the bestseller lists. The Marketing Imagination is a much-needed reminder of the ideals to which managers should bind their ambitions., NewsdayTed Levitt is the best marketing mentor around...The Marketing Imaginationis guaranteed to provoke controversy. It's a crackling text...every argument it stirs will be worthwhile., Philip KotlerNorthwestern UniversityTed Levitt's name is synonymous with marketing. His writings consistently offer rich insights served up in a souffle of good style. InThe Marketing Imagination,Levitt takes the reader through some important new concourses in the marketing world that he has explored deeply during this decade., Atlanta Constitution and Journal Marketers will eventually have to learn the lessons of The Marketing Imagination or risk a career change., Philip KotlerNorthwestern UniversityTed Levitt's name is synonymous with marketing. His writings consistently offer rich insights served up in a souffle of good style. In The Marketing Imagination, Levitt takes the reader through some important new concourses in the marketing world that he has explored deeply during this decade.
Dewey Decimal
658.8
Table Of Content
Preface to the New, Expanded Edition Preface to the Original Edition 1. Marketing and the Corporate Purpose 2. The Globalization of Markets 3. The Industrialization of Service 4. Differentiation -- of Anything 5. Marketing Intangible Products and Product Intangibles 6. Relationship Management 7. The Marketing Imagination 8. Marketing Myopia 9. Exploit the Product Life Cycle 10. Innovative Imitation 11. Marketing and Its Discontents Index
Edition Description
Enlarged edition,Expanded
Synopsis
Since its publication in 1983,The Marketing Imaginationhas been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition ofThe Marketing Imaginationshows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever., Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
LC Classification Number
HF5415.L482 1986
Item description from the seller
Seller feedback (5,528)
- f***x (1071)- Feedback left by buyer.Past monthVerified purchaseGreat packaging. Exactly as described.
- r***h (108)- Feedback left by buyer.Past monthVerified purchaseReally happy with this purchase. Both items are in excellent new condition, as described. The packaging was very well done. They were in a nice compact box that fit the books just right and an inner waterproof wrap which i greatly appreciated because we have had a lot of rain lately & unfortunately our mailbox flops open. It was nice to have dry books! Packing slip included. Based on this transaction, i definitely recommend this conscientious seller.
- 2***2 (4)- Feedback left by buyer.Past monthVerified purchaseGreat book in great condition. Thanks a lot
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Seller feedback (5,528)
- f***x (1071)- Feedback left by buyer.Past monthVerified purchaseGreat packaging. Exactly as described.
- r***h (108)- Feedback left by buyer.Past monthVerified purchaseReally happy with this purchase. Both items are in excellent new condition, as described. The packaging was very well done. They were in a nice compact box that fit the books just right and an inner waterproof wrap which i greatly appreciated because we have had a lot of rain lately & unfortunately our mailbox flops open. It was nice to have dry books! Packing slip included. Based on this transaction, i definitely recommend this conscientious seller.
- 2***2 (4)- Feedback left by buyer.Past monthVerified purchaseGreat book in great condition. Thanks a lot