DYNAMIC IDENTITIES IN CULTURAL AND PUBLIC CONTEXT By Ulrike Felsing

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Type
Paperback
Publication Name
Lars Muller Publishers
Item Height
9.25 inches
ISBN-10
3037781637
ISBN
9783037781630
Category

About this product

Product Identifiers

Publisher
Lars Muller Publishers
ISBN-10
3037781637
ISBN-13
9783037781630
eBay Product ID (ePID)
72526433

Product Key Features

Book Title
Dynamic Identities in Cultural and Public Context
Number of Pages
256 Pages
Language
English
Publication Year
2009
Topic
Design, Drafting, Drawing & Presentation, Graphic Arts / Commercial & Corporate, General
Illustrator
Yes
Genre
Design, Philosophy, Architecture
Author
Ulrike Felsing
Format
Trade Paperback

Dimensions

Item Weight
13 Oz
Item Length
9.4 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis, This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis. ILLUSTRATIONS 200

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